Twitter Summary (Time Magazine – June 15, 2009)

According to Steven Johnson (TIME June 15, 2009) – in 140 characters – twittering will offer a new advertising media.  He states:  “Today the language of advertising is dominated by the notion of impressions: how many times an advertiser can get its brand in front of a potential customer’s eyeballs, whether on a billboard, a Web page of a NASCAR hood.”

Mr. Johnson theorizes that ”successful businesses will have millions of Twitter followers (and will pay good money to attract them) and a whole new language of tweet based customer interaction will evolve to keep those followers engaged: early access to new products or deals, live customer service, customer involvement in brainstorming for new products.”

readings by d. quayle

6.19.09