Social Media Strategy: 6 Areas of Focus for 2010

The last few months have been all about thinking… thinking about ways to keep getting better!  Normally I write things down from the beginning, but this year for some reason, I delayed putting things on paper.  As the new year approaches, I won’t delay any longer.

I’ve put together a rough draft and thought it would be a good idea to share my strategic plan with you!  I think we can help each other in two ways.

First – Your opinion matters, and I know you have some ideas for ways I can make your SalesBlogcast experience even better!  Tell me what you like most and suggest ideas for improvement.

Second – The other reason for sharing my plan is to spark a few ideas that will help you build new strategies going into the new year!

There are six key areas where I will focus my attention in 2010…

1. SalesBlogcast.com
2. Posterous
3. Job Board
4. LinkedIn
5. Twitter
6. Facebook

SalesBlogcast.com
Focus: Sales and Leadership strategies for top producers

Goal: Exceed 25,000 email subscribers by year end

Actions:

1. High Quality Content
   a.  Post a minimum of 2 to 3 articles per week
   b.  Find a minimum of 2 to 3 guest articles per month to promote other people’s great ideas
2. Instead of sending 2 emails per week through the blog, transition to sending email subscribers only one email per week.  (Include new articles, posts, and job listings from SalesBlogcast, Posterous, and Job Board)
3. RSS Subscribers will continue receiving updates every time there is a new post
4. Get invited to speak at 1 to 2 conferences, events, podcasts, etc. per month

Posterous
Focus: Share all topics of interest, including business, sales, leadership, technology, social media, news, sports, etc.

Goal: Generate a minimum of 2,000 daily page views by year end

Actions:

1. Write a minimum of 3-5 Posts per day
2. Integrate with SalesBlogcast blog
3. Help other people by promoting their stuff, telling their stories, and sharing their ideas

Job Board
Focus: Sales, Marketing, Advertising, and related jobs

Goal: Help people find jobs!

Actions:

1. Upgrade to a product that will allow for a more professional look. The service must also provide tools to improve my ability to interact with visitors.
2. Provide job seekers with the ability to post their resume.
3. Give recruiters and hiring managers resume search capabilities.

LinkedIn
Focus: Build the LinkedIn Sales and Leadership Community

Goal: Exceed 50,000 group members by year end

Actions:

1. Begin sending SalesBlogcast.com Group members one broadcast message per week. This will replace the second email I was sending through the blog. (Include new articles, posts, and job listings from SalesBlogcast, Posterous, and Job Board)
2. Revisit the value of moderating the group discussions forum. Is it worth the time and effort? (LinkedIn has yet to provide group managers with any moderation tools)
3. Visit other sales groups to reconsider the use of sub groups. My initial impression was that sub groups were of little value.

Other LinkedIn Must Do’s -

• Get back to participating in the LinkedIn Q&A forums
• Post at least one question per week
• Answer questions where I can add value

Twitter
Focus: Share as much value added content as possible

Goal: Exceed 100,000 followers by year end

Actions:

1. Daily participation and interaction
2. Promote other people’s stuff more than I promote my stuff

Facebook
Focus: I need to figure out ways to make better use of Facebook.  I just launched a fan page, but I’m not sure if that’s more valuable than simply having a regular profile page.  I also have a group page, but have not focused nearly as much on building the community that we’ve built on LinkedIn.  Although I’ve not yet discovered ways to produce results from on this platform, I just have a feeling that it has great potential.

Goals and Actions: TBD

So that’s the plan so far!

What suggestions do you have that will make my plan better?

What’s in your strategic plan for 2010?

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