Can there be too much internet?

In the age of information abundance, individuals and businesses must be choosy about which type of internet is best suited for their needs. Alexandra Samuel, Director of The Social and Interactive Media Center at Emily Carr University, suggests that social media can be a vehicle for reasserting balance (Harvard Business Review).

Samuel shares an example that if our social lives are humming along, we may want to reevaluate the health of our professional lives. Are we connecting meaningfully with other business associates and increasing our base of community and knowledge? When we invest our energy into one activity, there’s typically a shortfall in another area. What we want is balance, even in our internet connections. After all, the internet’s real purpose is to connect us to the information and people we care about.

Rather than jump on the band wagon of every new internet trend, we choose the tool(s) that offers satisfactory Return On Investment for the time required to Twitter, Facebook, blog, or the like.