How to create raving fans

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gging is both a personal and business matter. In either scenario, the purpose of blogging is typically to find, maintain, and grow a readership (or fan base). For those of us who want raving fans, Johnny Truant’s post, “The Insider Guide to Creating an Audience of Raving Fans,” (copyblogger.com) is worth a read.

Truant’s main point is that if we blog, the post should be readable for a general audience. Gaining followers, however, requires one more step. Truant suggests the “Easter egg,” the inside idea or comment that only 1% of general readers will get and love.

“If you place your Easter eggs well, you’ll get a cloud of people who read your stuff the way they would read anything else they were interested in. But at the center of that cloud will be your core fans. Your insiders. Your ‘club of you.’”

And to start creating that club of core fans, we need to be true to ourselves, our interests, and our own sense of humor. We can be many things to many people, but we can be truly spectacular to the few who share our passions.